The business welcomed good news at the beginning of the year with 11 products including Vinamilk 100% fresh milk and Vinamilk yogurt being honored at the Superior Taste Award.
To be recognized as meeting the Superior Taste Award standard certified by the International Taste Institute, products must be sensory evaluated by more than 200 experts according to each criterion. Product ratings are based on criteria including first impression, sight, smell, taste and texture (for foods), as well as aftertaste (for drinks).
According to the brand representative, these awards contribute to affirming Vinamilk’s international quality mark, as well as continuing the series of successes of the brand repositioning campaign in 2023.
Consumers choose 100% Vinamilk milk. Photo: Vinamilk
With 48 years of experience in the dairy industry, Vinamilk is constantly innovating to diversify its product chain to meet the increasing needs of users. Accordingly, besides quality, delicious taste is an important factor for businesses to retain consumers.
Among the 11 Vinamilk products that received premium taste stars this time, Vinamilk 100% fresh milk made its mark with the four flavors of sugar, low sugar, no sugar and strawberry flavor. In addition to the nutritional ingredients with vitamins (vitamin A, vitamin D3), minerals (calcium, phosphorus…), protein, and fat necessary for the body, the product also impresses with its new packaging design of the same color. Separate colors for each flavor.
The business representative said that Vinamilk 100% fresh milk is one of the leading products in Vinamilk’s brand repositioning process, representing the spirit of “bold, determined, always being yourself” with the source youthful energy and desire of Vietnamese people.
In addition, at the Superior Taste Award, Vinamilk’s yogurt line also had 7 recognized products. For example, Vinamilk Green Farm yogurt is a high-end product line, produced from fresh milk from the Vinamilk Green Farm ecological farm, with nearly 30 years of natural fermentation know-how, creating a smooth, light texture. . Aloe vera yogurt product with crunchy aloe vera seeds, along with calcium and vitamin D3 content, contributes to refreshing the body, supporting the strengthening of the bone system and a supple body.
According to recommendations of the National Institute of Nutrition, each person should eat 1-2 boxes of yogurt per day 1-2 hours after main meals to naturally care for healthy digestion, help the body easily absorb and stabilize the microflora. intestinal flora, thereby strengthening the body’s immune system and supporting early disease prevention.
Vinamilk yogurt has a diverse product line to meet consumer needs. Photo: Vinamilk
Previously, in July 7, Vinamilk also had 2023 products recognized by the world’s leading culinary experts. To date, the brand has a total of 8 products recognized at the Superior Taste Award.
“Prestigious international awards not only help Vinamilk affirm its leading position in the dairy industry but also contribute to strengthening consumer trust in Vietnamese milk brands,” the brand representative added.
