In line with its commitment to community development and economic growth, Coca-Cola Beverages Vietnam Limited (Coca-Cola Vietnam), in collaboration with the People’s Committee of Duyen Thai Commune, Thuong Tin District, Hanoi City, organized a training conference on E-Commerce skills for local handicraft enterprises in Duyen Thai Commune. The event took place at the Coca-Cola’s community support center EkoCenter Hanoi, providing a fitting backdrop for the training and knowledge exchange.
The event saw the appearance of esteemed guests and participants, including: the leaders of Thuong Tin District, Duyen Thai Commune; the management board of Coca-Cola Vietnam; and more than one hundred representatives of local handicraft production and trading businesses, who engaged actively in the training sessions, eager to acquire e-commerce skills to boost their businesses in the digital era.
Mr. Bui Khanh Nguyen – Public Affairs, Communications and Sustainability Vice President gave his remark
The primary objective of this training conference is to bridge the digital divide and enable local handicraft enterprises to leverage the power of e-commerce to expand their businesses. By providing them with practical insights, strategies, and tools, Coca-Cola Vietnam aims to empower these enterprises to effectively navigate the digital landscape and thrive in the ever-evolving online marketplace.
Duyen Thai Commune in Thuong Tin District, located in the outskirts of Hanoi, boasts a rich cultural heritage deeply rooted in traditional craft villages. For generations, local artisans have been crafting exquisite products, from ceramics and textiles to woodwork and more. The district’s craft village products are renowned for their artistry, quality, and historical significance. These traditional craft villages have played a pivotal role in the local economy and have been an essential part of the cultural identity of Thuong Tin District. However, in recent years, these businesses have faced the challenge of adapting to the digital age. Many have struggled to connect with a broader customer base and take advantage of the benefits offered by e-commerce.
Attendees practiced using livestreaming to sell lacquer items.
Ms. Nguyen Thi Thanh Hoa, Party Secretary of Duyen Thai Commune, shared at the event: “We deeply appreciate the contributions made by Coca-Cola Vietnam in supporting economic and social development in Duyen Thai Commune. The training event organized today not only equips our local businesses with essential e-commerce skills but also promotes economic, cultural, and historical values. It takes full advantage of technological advancements to effectively advertise and enhance business efficiency, thus contributing to the socio-economic growth of our locality. We believe that this initiative will leave a lasting positive impact on our community, fostering prosperity and resilience in the digital age.”
Coca-Cola Vietnam has long been committed to corporate social responsibility and community development. In pursuit of these objectives, the company has introduced the EkoCenter, a community support center initiative in Vietnam since 2015. This project is an innovative and sustainable program designed to support local communities in various ways, from providing purified drinking water, empowerment of women, waste solutions to protect environment, to fostering physical and cultural development of local people.
Leaders of Thuong Tin District, Duyen Thai Commune and Coca-Cola Vietnam participated in the event
Mr. Bui Khanh Nguyen, Public Affairs, Communications and Sustainability Vice President at Coca-Cola Beverages Vietnam, expressed his enthusiasm for the project, stating, “I am delighted to witness yet another meaningful activity supporting community development taking place at EkoCenter Hanoi. This initiative highlights the positive impact that can be achieved when businesses, local authorities, and the community come together. I extend my heartfelt gratitude for the coordination and cooperation of the leaders of Duyen Thai commune, whose commitment to these efforts is truly commendable. This collaborative spirit is a testament to the collective strength we can achieve when working hand in hand for the betterment of our communities.”
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About Coca-Cola Beverages Vietnam Ltd. (Coca-Cola Vietnam)
Coca-Cola Vietnam operates plants in Ho Chi Minh City, Da Nang, and Hanoi, generating 20,000 indirect jobs through its supply chain and roughly 2,000 direct jobs. The company continuously enhances and offers a variety of high-quality beverages, including low-sugar and sugar-free product lines, while diversifying designs and increasing business coverage across Vietnam. Coca-Cola’s beverage brands in Vietnam include Coca-Cola, Coca-Cola Light, Coca-Cola Zero Sugar, Sprite, Fanta, Nutriboost, Minute Maid Splash, Minute Maid Teppy, Schweppes, Dasani, and Aquarius, as well as Fuzetea+ bottled tea, Georgia canned coffee, and Thumps Up Charged.
