After two years of Covid-19, Vietnamese businesses are using technological solutions to adapt to the new-normal, in which e-gift solutions assist companies in improving customers’ experience and promote business activities efficiently and intelligently.
“Digital race” of businesses
According to US-based market research company Forrester, in 2020, 58 per cent of consumers choose to spend online, which increased 12 per cent during the pandemic. Online consumption spread globally and Vietnam is no exception. The dual impact of 4.0 technology and the COVID-19 pandemic had caused traditional habits to transform worldwide.
E-gift’s potential in the future
According to Mageplaza, the volume of the global e-gift card market was valued at 619,25 billion dollars in 2019. It is expected to reach 1.922,87 billion dollars by 2027, increasing with a compound annual growth rate of 15.4% between 2020 and 2027. This development is because of e-gifts convenience and promptitude for both sender and receiver.
Based on the latest analysis by the Gift Card & Voucher Association (GCVA) and KPMG UK, sales of e-gift cards increased by nearly 50 per cent during the COVID-19 lockdowns. Previously, e-gifts was considered as a niche market, but with their enormous growth, e-gifts are gradually becoming an essential service for business in trend.
It is easy to see the rapid change and development of the e-gift market during the pandemic when businesses were seeking solutions that maintained customers’ experiences and staff connections. Thanks to its high applicability, e-gifts are suitable for many businesses in various industries ranging from service, banking, insurance, technology, to education, etc.
E-gift – Indispensable modern gift solutions for businesses
The development of e-gifts helps enterprises address tricky problems when setting up gifting programs that optimise time, cost and resources. E-gifts also bring different forms of gifting, suitable for numerous programs throughout the year.
With loyal customers, businesses can create a diverse promotion ecosystem with hundreds of partners in fields such as F&B, entertainment, shopping, consumer goods, leisure travel, healthcare, etc., enhancing experiences and encouraging positive motivation from customers.
Not only that, e-gifts provide solutions that take care of employees when businesses can take advantage of e-gifts as periodic benefits for them. Caring and understanding about the needs of the individual is effective motivation and improves cohesion, thereby making a significant impact on the overall results of companies.
In terms of marketing, e-gifts are an active method to find new customers. Using gifts to attract customers in lucky draw events, then retaining them with high-quality products and excellent service with promotional policies is a smart strategy for companies to achieve high business efficiency at a low cost.
Besides, e-gift solutions can be easily adjusted according to the business identity, helping to convey the gift message to the recipient while promoting wider brand recognition. Typically, the system built for each partner specifically (white-label) of UrBox, is the solution to an e-gift ecosystem provided by UrBox that will be completely displayed under the brand identity on the customer service platform of businesses.
White-label – modern e-gift solution integrated and displayed according to the brand identity of the business
A big plus that makes digital solutions more popular among businesses is the diverse gifting ecosystem of famous brands in F&B, tourism, shopping, entertainment, etc. With a huge gift inventory, e-gift solutions can be customised accordingly to the desired gift group, without going through a complicated process.
UrBox – a modern e-gift solution accompanying businesses in reward programs
In the middle of 2021, the e-gift market was reactive when Samsung launched its new product with various exclusive offers for Samsung users, under an e-gift platform for the Galaxy Gift app. In this cooperation event, UrBox played the role of connecting and providing e-vouchers from major brands to create a diverse gifting ecosystem for Samsung users. At the launching event of two big hits in the Galaxy Z series this August, UrBox also accompanied Samsung to bring a gift set of premium services for Galaxy Z Fold3 5G and Galaxy Z Flip3 5G owners, including priority airport service, business lounges and Accor Plus card, which greatly contributed to the successful launch of these two special product lines.
In the fourth quarter of 2021, UrBox became the only partner in Vietnam to cooperate with the renowned coffee brand Starbucks, bringing business partners more options in choosing gifts with Starbucks e-gift cards on UrBox.
Starbucks Giftcard is officially available on UrBox
With the strength of providing e-gifts, UrBox has many times accompanied and built reward and customer service programs for large companies, namely Vietnam Airlines, Grab, AIA, JCB, etc.
It can be said that digital solution is the perfect approach for all gift-giving occasions of the year, especially at the end of the year and Tet holiday. E-gift providers in the market also launch attractive programs for businesses, in which it is impossible not to mention UrBox gift solution. Under the theme of “Tet ve nha, qua yeu thuong”, UrBox and its gift solutions for businesses from traditional to modern gift forms and E-service experience from businesses to their customers, or simply meaningful in-kind gifts personalized by the idea of businesses. With gifting solutions for Tet 2022, UrBox wishes to accompany enterprises to spread warm deeds, and get ready for a peaceful and successful new year ahead.
—-
Time: Nov/2021
Source: vietnamnews
