In response to the demand for confectionery and gift items during the Tet 2024 season, Mondelez Kinh Do Vietnam introduced a range of Tet products to the market. Extensively expanding its global presence, the company aims to enhance product quality and takes proactive measures to stabilize prices for key Tet products across the country.
Tet 2024 season signifies a pivotal moment for Kinh Do as it endeavors to convey a fresh and meaningful message to Vietnamese consumers: “Together with Kinh Đô, keep togetherness stories alive”.
The 2024 Lunar New Year is shaping up to be a vibrant celebration, marked by a significant surge in demand for biscuit, confectionery, and gifting. Responding to this festive spirit, Mondelez Kinh Do Vietnam, a leading snacks manufacturer, has unveiled a diverse range of Tết Offerings featuring well-established brands in Vietnam. like Kinh Do, Cozy, and Solite, alongside internationally well-known names such as LU, Oreo, and Cadbury Dairy Milk. In addition, Mondelez Kinh Do also prioritizes convenience and affordability by ensuring stabilized price of Tết Products and actively extend distribution scale.
For this Tết, Mondelez Kinh Do has dedicated efforts to enhance the product & packaging quality, invested in diversified portfolio and pack designs of Tet product range to meet the demand of Vietnamese consumers & shoppers.
Mondelez Kinh Do understands that Tet is more than just indulging in delicious treats; it’s about celebrating togetherness and strengthening bonds. This year, the company introduces the “Kinh Do Loc” Tet giftset collection, featuring premium packaging and meaningful New Year messages. These beautifully curated sets, brimming with diverse and high-quality products from renowned brands, are the perfect way to express love, happiness, and prosperity during this special time.
In addition to the traditional offerings, Mondelez Kinh Do embraces innovation with exclusive Tet products from its international brands. From the iconic LU cookies to the decadent Cadbury Dairy Milk chocolate, these limited-edition treats boast distinctive flavors and eye-catching packaging, capturing the essence of the Tet season.
By recognizing the evolving consumer landscape, Mondelez Kinh Do ensures its products are readily available through a wide range of channels, both traditional and modern channels, featuring compelling stimulus activities and massive, eye-catching visibility. In anticipation of the festive Tet season, Mondelez Kinh Do has strategically covered nearly 100,000 sales points in supermarkets, convenience stores, traditional markets, and grocery stores across the entire country, starting from the early days of November. Furthermore, Mondelez Kinh Do products are extensively available on popular e-commerce platforms such as Shopee, Lazada, Tiki, as well as online channels of supermarkets like Coopmart, Big C, Bach Hoa Xanh… with enticing promotions to bring shopping experience for consumers.
“Tet 2024 signifies a pivotal moment for Mondelez Kinh Do as it endeavors to narrate a meaningful Tet story to Vietnamese consumers. This narrative is presented in a fresh and inspiring manner, emphasizing the values of togetherness and generosity. Guided by a consumer-centric strategy, Mondelez Kinh Do consistently and promptly understands the preferences and desires of Vietnamese consumers. We’ve made extensive investments to provide consumers with a vibrant new year, filled with novel offerings and delightful experiences.” shared Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam.
As a member of the Mondelēz International, Mondelez Kinh Do has consistently invested in state-of-the-art factories and automated production lines adhering to European standards. All Tet products from Mondelez Kinh Do are manufactured with strict adherence to hygiene and safety standards, including international certifications such as Food Safety Management FSSC 22000, ISO22000:2018, ISO/TS 22002-1:2009 with raw material sources are carefully selected to ensure food safety.
By offering high-quality confectionery products that add excitement to Tet celebrations and employing innovative communication strategies, Mondelez Kinh Do aims to provide a delightful journey for all consumers to fully enjoy this Tet Holidays.
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About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ
About Mondelez Kinh Do Vietnam
Mondelez Kinh Do is part of Mondelēz International, Inc. We are a global snacking powerhouse that aims to lead the future of snacking with iconic global and local brands such as Cosy biscuits, Kinh Do mooncakes, Solite cakes, Slide potato chips, AFC crackers, OREO cookies, RITZ crackers, LU biscuits, Toblerone chocolate, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls gum and candy, Trident gum and many more. From wholesome to indulgent bites, consumers can enjoy the right snack, for the right moment, made the right way.
In Vietnam, we are now operating in three locations with more than 3,000 employees: the head office in Ho Chi Minh City, two plants in Binh Duong and Hung Yen, Vietnam.
Mondelez Kinh Do has been awarded “Best Places to Work in Vietnam” title by Anphabe.com, CSR Awards by Amcham Vietnam and CSI by VCCI Vietnam for our tireless and bold endeavors to perform breakthrough product innovation, to build a better workplace for our people, and to advance a positive impact on the environment and society.
For more information, please visit the website: www.mondelezinternational.com/Vietnam
