Mondelez Kinh Do is one of Vietnam’s leading snacking companies and its mission is to connect traditional values with boundless creativity through its ‘Special Invitation 2.0’ campaign.
The campaign honours the traditional values of Tet, aiming to bring a fulfilling new year celebration to those unable to celebrate the holiday at home with their family.
Rooted in the understanding that the Tet holiday is a time for family reunions and togetherness, but not everyone has the privilege to experience this joy, the campaign spreads a meaningful message of care and sharing. The company believes that a simple invitation to a reunion, offered with heartfelt sincerity, can bring a sense of fulfilment and joy to those unable to celebrate with their loved ones.
A highlight of the campaign is the Tet Reunion Event, to be organised by Mondelez Kinh Do on January 25-26, at the Ho Chi Minh City Youth Cultural House. The event is dedicated to those unable to return to their hometowns for Lunar New Year, including students, workers, and others living far from home.
Mondelez Kinh Do strives to create a warm and festive atmosphere, where everyone can come together to share, connect, and celebrate as one family, no matter where they come from. The venue will be filled with rich cultural elements from various regions, offering guests the chance to have fun with music and traditional games, meet new friends, and enjoy meaningful moments together.
Additionally, the event will feature a vibrant fireworks display, creating unforgettable moments to welcome the New Year.
Sameer Yadav, marketing director of Mondelez Kinh Do, said, “The Special Invitation campaign exemplifies our unwavering commitment to creativity and profound understanding of our customers. By creating meaningful moments, we aspire to ensure that Tet becomes a time of joy and connection for everyone, no matter where they are.”
The campaign was first introduced by Mondelez Kinh Do last year, quickly becoming one of the brand’s most memorable initiatives. Since its launch, the campaign has garnered widespread support from consumers, creating an impact in the media and strengthening customer loyalty.
It received multiple awards at the MMA Smarties Vietnam 2024, winning a Gold Award in the Brand Purpose/Activism category and a Silver Award in the Diversity and Inclusion category.
This new 2025 version of the Special Campaign expands creative activities, offering a more inclusive experience of reunion and sharing, clearly demonstrating Mondelez Kinh Do’s commitment to continuous innovation and preserving the cultural values of Tet.
Mondelez Kinh Do is offering its usual array of products to welcome the new year, along with some surprising additions, including the newly upgraded ‘Kinh Do Loc Tet Gift Set’, which features vibrant holiday imagery, along with the unique new product, ‘Cau Dua Du Xai’ assorted biscuits.
The company is committed to keeping the prices of key products unchanged for Tet 2025, while also launching a range of promotional drives to cater to the diverse needs of consumers.
To attend the Tet Reunion Event at the Ho Chi Minh City Youth Cultural House on January 25-26, visit https://kinhdo.vn/tet/loimoisumvay and fill out the information to receive an invitation.
Mondelez Kinh Do invites people to share this invitation with others who may be celebrating Lunar New Year away from home this year, helping spread the message of love and togetherness during the holiday.
