Mondelez Kinh Do said it is focusing on widening the sales channels for its snacks.
To increase its presence and strengthen distribution channels, it is installing 500 see-through refrigerators at large grocery stores in HCM City, and plans to instal more nation-wide.
They will help distribute chocolates widely through traditional channels and enable retailers to store and display the products better.
“Viet Nam is one of the fastest growing snacking markets and Mondelez Kinh Do has always been on the forefront of providing snacking choices to consumers both in space of sustenance and indulgence,” Sameer Yadav, the company’s marketing director, said.
The company said its Cadbury brand of chocolate has taken another concrete step to expand its footprints in Viet Nam by installing the refrigerators.
Amid continued growth in snack and confectionery consumption, Mondelez Kinh Do’s core brands like Oreo, Lu, Kinh Do, Solite, Cosy, and AFC have maintained a strong presence, and the company believes it can grow the chocolate category as well.
The category is driven by milk chocolates, which account for nearly 54 per cent of sales.
In an ongoing journey to keep chocolate relevant and accessible to Vietnamese consumers, Mondelez Kinh Do is investing heavily in sales infrastructure and route-to-market expansion for Cadbury dairy milk.
Distribution is one of the barriers in Viet Nam, given the hot and wet weather conditions. So far, Cadbury dairy milk has been mostly distributed through modern trade channels, including supermarkets, hypermarkets and convenience stores that have air conditioners.
Consumers can now also find the product at large grocery stores in HCM City and shop online at the company’s official stores on Tiki, Shopee, Lazada, and Grab. — VNS
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Thời gian: 5/4/2022
Nguồn: bizhub.vn
