Vietnamese ecommerce company Tiki has appointed Richard Trieu Pham as its new CEO, according to local media reports. He replaces founder Tran Ngoc Thai Son, who will move to serve as chairman.
Pham initially joined Tiki in 2019 as CFO and president. Currently, he oversees the development of the comapny’s fintech and insurtech segments as well as its Ticketbox platform, which the company acquired in 2019.
According to a release issued by Tiki, the appointment of two new leaders is part of the human resource strategy to retain and attract talented, conscientious and visionary people of the enterprise.
Mr. Richard Trieu Pham, General Director of Tiki
With the position of General Director of the Company TikiNow Logistics (TNSL), Ms. Vu Thi Nhat Linh was selected thanks to her experience in many important executive positions. Linh has joined Tiki since 2015, is the leader of the implementation and development of the e-commerce platform in the period of 2018-2022. She also holds the position of Deputy General Director of TikiNow Logistics, in charge of supply chain systems, warehouses, delivery and after-sales, from 2022.
Ms. Vu Thi Nhat Linh assumes the position of General Director of TikiNow Logistics (TNSL).
In addition, Mr. Tran Ngoc Thai Son, founder of Tiki also takes on a new role – Chairman of the board of Tiki Global Pte.Ltd from today.
This occasion, times Firstly e-commerce platform also launched two new services presence in Vietnam including Timely Delivery and 24/7 Personal Shopping Assistant to enhance the shopping experience for users.
Specifically, the TikiNOW-Delivery on-time service started rolling out today for one million products and eligible sellers, applicable to inner-city orders in Ho Chi Minh City and Hanoi. Accordingly, the e-commerce floor commits to deliver the goods exactly within the time frame of 4 hours, morning or afternoon. Shipping information is displayed directly below the product.
Tiki service’s commitment on delivery time below the product
“This is a step forward for TikiNow, a 2-hour super-fast delivery service that has been implemented by businesses for the past 6 years with an on-time delivery rate of 99,8%,” the statement read.
According to the representative of this e-commerce floor, for customers who are busy, move a lot or have the need to receive goods in many different locations, knowing what day and time the order will be delivered will bring convenience. benefit and peace of mind.
For 24/7 Personal Shopping Assistant service, Tiki combines artificial intelligence (AI) and TikiCare specialists to support customers whenever needed. Users only need to submit a request in a short time and will receive an answer and instructions. Previously, TikiCare customer service also received positive feedback from customers with a satisfaction score of over 95%. The further development of a personal shopping assistant aims to help the e-commerce platform improve the user’s shopping experience.
Customers experience 24/7 Tiki . personal shopping assistant service
The business also commits that, at Tiki, every item is carefully reviewed for quality and origin, 111% money-back guarantee for fake goods with free and on-time return service.
“I founded Tiki with the dream of bringing a safe, convenient and smart shopping experience to Vietnamese families. These changes are commitment and proof that Tiki constantly listens to customers to improve services. Everything we have been doing is just the beginning and will get better every day,” said Mr. Tran Ngoc Thai Son – Founder of Tiki, Chairman of the Board of Directors of Tiki Global Pte.Ltd.
