In the first half of 2024, the world’s favorite cookie OREO is teaming up with The Pokémon Company to deliver a special edition collection! Both OREO and Pokémon fans will enjoy cookies featuring embossed images of 16 Pokémon such as Pikachu, Charmander, Pancham, Grookey, and more! There’s even a special edition Pikachu cookie, and collectibles featuring some of the Pokémon.
The new year is starting with a bang! The beloved cookie brand OREO is teaming up with the iconic universe of Pokémon to deliver a special edition cookie collection and merchandise that’s sure to delight both Pokémon trainers and cookie lovers. Available in Vietnam from February 2024 in all the leading retailers in the country, stay playful in a world of discovery, adventure, and flavorful fun when you experience the epic special edition cookie collection.
“We are incredibly excited to announce the release of the blockbuster OREO Pokémon cookie collection, bringing together the adventurous world of Pokémon with the playful experience of OREO. Our new collection will showcase the discovery spirit as we invite fans to collect all 16 OREO Pokémon cookie embossments. Moreover, we are ready to surprise the fans with a new Pikachu-inspired flavor and many special gifts with OREO Pokémon images. Stay Playful and join us in many upcoming immersive activities”, said Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam.
The OREO Pokémon Cookies Collection is now available in Vietnam from February 2024
16 Versions of Pokémon-Embossed Cookies
Soon, fans can twist, lick, and dunk 16 different designs of OREO Pokémon cookies featuring Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew. These cookies will come in many flavors such as Vanilla, Chocolate, Strawberry, and Blueberry Ice cream.
Just like in the Pokémon world, some OREO Pokémon cookies will be harder for collectors to find than others. In fact, each pack is randomly filled with OREO Pokémon cookies, so not every cookie pack is guaranteed to contain all 16 Pokémon. Out of the 16 cookie designs, the Mew cookie is the hardest to find.
Special Edition Pikachu Cookie
This is the first time OREO releases a special edition Pikachu-inspired flavor, so get ready for an electrifying treat. Featuring Pikachu embossment, the cookie is set to captivate the Pokémon fan community and delight OREO lovers alike. Don’t miss your chance to catch this delight and add a dash of Pikachu magic to your snacking experience!
OREO releases a special Choco Banana flavour that is inspired by Pikachu
16 OREO Pokémon photocards
The wonderful offerings don’t just stop there. OREO and Pokémon fans can collect 16 different OREO Pokémon photocards featuring different Pokémon in the collection such as Pikachu, Bulbasaur, Chamander and more. With every purchase of an OREO Pokémon cookie multipack 303.6g, 248.4g and OREO Socola Pie 180g, 360g, fans will receive a square photocard inside of the pack. These are only available while supplies last, so fans should hurry and collect them all!
Impactful Activations
On top of all that, more surprises are about to come.
- Launch Event:
To celebrate the release of the new OREO Pokémon collection, OREO will host an event at AEON MALL Tan Phu Celadon, March 02-03, 2024. This event is open to the public and will showcase all the special features of the collection including 16 cookie embossments, 16 photocard designs and special edition Pikachu cookies.
There are plenty of activities for family and Pokemon fans to join in at the OREO Pokémon cookie collection launch event
- Buy to Win
Fans now not only can collect 16 cookie embossments and photocards, but also can get a chance to win amazing collectibles along the way! All you have to do is buy at least 125.000 VND amount of OREO Pokémon packs to redeem appealing collectibles such as OREO Pokémon plate or glass.
- #FindMew
With Mew cookie being the hardest to find in the collection, collecting one gives you a chance to win exciting prizes such as Trip to Japan, OREO Pokémon two-dimensional lamp, and OREO Pokémon metal coin set.
To participate in the Find Mew, fans need to find the Mew cookie in any OREO Pokémon pack. Log on to www.oreosea.com/pokemon, complete the registration, and submit a photo of themselves and the Mew cookie. Lucky draw will be held bi-weekly and the winner will be announced on OREO Vietnam Official Facebook page.
This captivating campaign serves as a catalyst for sparking playful connections among families. The new collection & its integrated activities taps into the shared cultural affinity of discovery and adventure for both brands, creating a unique and engaging snacking experience.
The OREO Pokémon collection is set to hit shelves in February 2024.
The campaign invites fans to share their excitement and connect with fellow enthusiasts online using the hashtags #PlaywithOREOPokemon. Whether you’re a fan of the Pokémon world, OREO, or both, this collection is an invitation to discover a playful range of cookie embossment, collect all special collectibles, and enjoy the special edition Pikachu cookie during memorable moments with friends and family.
For more details and updates on the OREO Pokémon collection, head to: https://www.facebook.com/OreoVN
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at https://www.twitter.com/MDLZ.
About Mondelez Kinh Do Vietnam
Mondelez Kinh Do is part of Mondelēz International, Inc. We are a global snacking powerhouse that aims to lead the future of snacking with iconic global and local brands such as Cosy biscuits, Kinh Do mooncakes, Solite cakes, Slide potato chips, AFC crackers, OREO cookies, RITZ crackers, LU biscuits, Toblerone chocolate, Cadbury Dairy Milk chocolate, and many more. From wholesome to indulgent bites, consumers can enjoy the right snack, for the right moment, made the right way.
In Vietnam, we are now operating in three locations with more than 3,000 employees: the head office in Ho Chi Minh City, two plants in Binh Duong and Hung Yen, Vietnam.
Mondelez Kinh Do has been awarded “Best Places to Work in Vietnam” title by Anphabe.com, CSR Awards by Amcham Vietnam, and Top 100 sustainable enterprises (CSI) by VCCI Vietnam for our tireless and bold endeavors to perform breakthrough product innovation, to build a better workplace for our people, and to advance a positive impact on the environment and society.
For more information, please visit the website: www.mondelezinternational.com/Vietnam
Source link: Mondelez Kinh Do
